Search Engine Results

Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A search engine results page may refer to a single page of links returned, or to the set of all links returned for a search query.

It is widely known that search engine results page can be use when we want to monitor search engines positions as far as track ranking popularity of the search engines they are monitoring. Competitors' rankings are also important because your own positions depend on them.
Search engines are the first stop for people when looking for goods or services, the position your website appears in search results is an important factor.

If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. The first item is the most relevant match we found, the second is the next-most relevant, and so on down the list.